Newsletter · Every other Thursday
PromptSet
PromptSet is a free email from RateMyPrompts, sent every other Thursday, about measuring brand visibility in AI assistants properly: how to build prompt sets that reflect real buyers, how to read the numbers trackers report, and what the prompt sets we grade reveal.
Get the next issue
One confirmation email, then every other Thursday.
What it covers
Five things, rotated issue by issue.
- Frequency
- Every other Thursday
- Arrives
- 10:00 UK time
- Length
- About five minutes
- Price
- Free
- Archive
- Every issue is on the blog
- 01
Measurement method
How to read an AI visibility number: sample sizes, margins of error, model updates, and when a change is real rather than noise.
- 02
Prompt-set design
Building sets from the way buyers actually ask: coverage, constraints, branded share, and what to cut.
- 03
Benchmark data
Anonymised findings from the prompt sets graded on RateMyPrompts: what a good set looks like, and how common each mistake is.
- 04
What changed
Model and tracker changes that move your numbers, and what each one means for the prompts you track.
- 05
Tool notes
How the tracking tools differ on engines, run counts and exports, written from the buyer's side. No affiliate links.
Written by the team that built the RateMyPrompts rubric, from the evidence behind it. No sponsored slots, no affiliate links.
Read the methodology →
Start here
Three pieces new readers ask for first
· 6 min read
Why more prompts beat more repeats in AI visibility trackingRunning one prompt 100 times is not 100 observations. How the design effect shrinks your sample, and where to spend a tracking budget instead.
· 5 min read
Branded prompts inflate your AI visibility scorePrompts that name your brand return your brand. Why they flatter AI visibility numbers, how much, and what share of a prompt set they should be.
· 5 min read
How to build an AI visibility prompt set from real buyer languageAn eight-step method for writing AI visibility prompts from sales calls, support tickets and search data, so your tracker measures how buyers really ask.
Questions
About the newsletter
- How often is PromptSet sent?
- Every other Thursday at 10:00 UK time. Each issue takes about five minutes to read.
- What does it cost?
- Nothing. The newsletter is free, and so is the basic RateMyPrompts scorecard.
- Who writes it?
- The team behind RateMyPrompts, which is run by theround ltd, the company that also runs the Zebora AI visibility consultancy.
- Can I read past issues?
- Yes. Every issue is also published on the RateMyPrompts blog, so you can read or share it without subscribing.
- What happens to my email address?
- It is used only to send the newsletter, through our email provider Loops. We never sell it, and every email has a one-click unsubscribe link.
Subscribe to PromptSet